Pink eyeshadow girl smiling with gold freckles

Established during 2013 by Beth Williams, What She Did was borne from the idea of sharing the latest goings on of a twenty something navigating the world. What started as a blog about food, drink and venue openings, soon blossomed into a passionate love affair for beauty and has grown ever since.​

As time passes What She Did continues to grow from strength to strength collaborating with brands such as L’oreal, Charlotte Tilbury, Rimmel London, Ted Baker, Nails INC, Pixi, Makeup Revolution and Girl Meets Brush.​

In 2019 What She Did relaunched as the go to site for brushing up your makeup skills, with a new aim in mind. The new mantra of ‘makeup made easy’ breaks down the latest techniques, offering insight into up and coming trends, from makeup on a budget to skincare.