About Me

Established during 2013 by Beth Williams, What She Did was borne from the idea of sharing the latest goings on of a twenty something navigating the world. What started as a blog about food, drink and venue openings, soon blossomed into a passionate love affair for beauty and has grown ever since.

Based in Shropshire, What She Did was Shortlisted for Beauty Influencer at the Cosmopolitan Influencer awards 2016 and was awarded the “Best Instagrammer” accolade at the Bloggers Blog Awards 2017.

As time passes What She Did continues to grow from strength to strength collaborating with brands such as L’oreal, Charlotte Tilbury, Rimmel London, Ted Baker, Nails INC, Magnitone, and Girl Meets Brush.

Creating innovative makeup looks, participating and creating makeup related challenges are the drive behind the blogs social media growth.

With an ever growing and engaging audience across multiple social media platforms, you can find Beth on Twitter, Instagram and YouTube.

If you’re here to catch up on the latest beauty must haves, learn about my life, or just find the link to that MUST have coat, welcome, its time to sit back, grab a cup of tea and settle in.


  1. November 18, 2013 / 12:57 pm

    Bethany – Thank you so much for your support with our event, it gave us such a boost to read your blog and receive your kind donation. Im just learning Facebook and twitter is on the horizon so Julia Caspard does this for us on behalf of The Brook Hill Foundation. We will continue to follow you and let you know about our next big fashion event with is at The Pageant of Power in the Summer- ill send you a complimentary ticket ! Many thanks again
    Louise Holt
    Founder and Trustee of The Brook Hill Foundation

    • November 18, 2013 / 7:51 pm

      Thank you so much for getting in touch. I was just pleased to be helping out such a great cause. Anytime you need some help spreading the word drop me an email!